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Focus on Retail provides a unique and fully integrated approach to retail
for Retailers, Landlords and Commercial Property Owners.

About Us

Robyn Burns is the director of Focus on Retail Ltd and has over 10 years experience in retail and property management.
 
She has held senior Marketing and Centre Management roles at two of Auckland’s most successful shopping centres, Botany Town Centre and LynnMall Shopping Centre, and has been involved in a variety of projects including:
  • Numerous store fitouts and streetscape designs
  • Foodcourt and shopping centre upgrades
  • Customer service reviews and restructures
  • Property development and public consultation
  • Consumer research
  • Lease negotiations
  • Casual leasing strategy
  • Development and implementation of highly successful retail marketing and communication initiatives
Initially trained as a physiotherapist, Robyn’s passion for retail started at Fisher & Paykel Healthcare marketing health-related products through pharmacies and health professionals both in NZ and overseas.
 
In her spare time, she designed, patented, manufactured and distributed the Zoo Pillow Breastfeeding Cushion through numerous baby stores, Parent Centres and hospitals in NZ prior to selling the business to a delighted customer!
 
Robyn completed a Graduate Diploma in Business – Marketing at Auckland University in 2002.
 
 
Since moving to Hawke’s Bay with her family in 2007, Robyn has worked on a number of local and external projects including:
 
Centre Manager, The Plaza, Hastings. 2009 - present
(on behalf of Colliers Property Management)

Hunters Plaza, Papatoetoe, Auckland - current
Marketing strategy and implementation

Wine Country Tourism Association - Hawke's Bay
2010 - Think Tank - tourism and branding strategy
 
Venture Hawkes Bay, Tourism Project - Hawke's Bay
2010 - Industry representative

HER Business Taupo
Judge Business Awards 2010

National Aquarium on NZ, Hastings
Retail review

The Front Store, ANDAR Holdings
Retail review, store layout and merchandising design - 5 stores

Telegrah Hill Olivery , Havelock North
Retail and mechandising review

Hawke’s Bay Chamber of Commerce
Economic Forum 2009 - retail sector presenter
 
Taradaleonline - current 
Marketing strategy, implementation, copywriting
 
The Busy Corner refurbishment, Taradale - current
Research, retail mix strategy, marketing and leasing
 
BIR Investments Taradale
276 Gloucester Street redevelopment (old Mitre 10 site). Research, gap analysis, retail mix strategy, marketing and leasing
 
Greenmeadows New World, Napier
Event management, markeitng support, communications

Outdoor Megastore, Hastings
Website copywriting, tenant advocacy

Hastings City Marketing, 2007 - present
Implementation of the Hastings Retail Strategy written by Hastings District Council: Retail mix strategy, gap analysis, marketing, press releases
 
Hastings Pak'n'Save Edible Fashion Awards 2009, 2010
Event management, marketing and sponsorship
  
Hastings City Marketing Business Awards
Judge 2007, 2008, 2009
 
Charleston Chic, Napier
Store merchandising review
 
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